Strategy monitoring plan 2014-15

Outcome	Outcome Measure	Proxy?	Annual target (to Feb 2015)	Notes
G1.1 The quantity of educational Open Content continues to increase	Number of uploads		Track only	Measure to be tracked and reported, but no annual target since number could vary wildly
	Sum of positive edit size [1]	y	Track only	Needs more research; may not be able to do this year
G1.2 The quality of educational Open Content continues to improve	Files in mainspace use on a WM project (excluding Commons)			Baseline values to be determined before deciding on target
	Files that have featured status on a WM project (excluding Commons)			Baseline values to be determined before deciding on target
	Featured Picture status on Commons			Baseline values to be determined before deciding on target
	Quality Image status on Commons			Baseline values to be determined before deciding on target
G1.3 We are perceived as the go-to organisation by UK GLAM, educational, and other organisations who need support or advice for the release of educational Open Content.	Sum of GLAM reputation scores [2] of organisations that we have partnerships with	y		Baseline values to be determined before deciding on target
	Score in annual national survey of public opinion [12]			Survey questions to be determined
G2a.1 We have a thriving community of WMUK volunteers.	Number of Friends			(work is ongoing as to how this would work; to be shared with community before implementation)
	Number of very active [3] volunteers			Baseline values to be determined before deciding on target
	Volunteer Activity Units [4]			Baseline values to be determined before deciding on target
	Leading Volunteer Activity Units [5]			Baseline values to be determined before deciding on target
G2a.2 WMUK volunteers are highly diverse.	Proportion of Volunteer Activity Units [4] attributable to women		20%
	Proportion of Leading Volunteer Activity Units [4] attributable to women		15%
	Volunteer Activity Units [4] in activities to encourage other diversity or minority engagement	y		Baseline values to be determined before deciding on target
G2a.3 WMUK volunteers are skilled and capable.	Volunteer Activity Units [4] in training sessions and editathons	y		Baseline values to be determined before deciding on target
	Annual survey capability score [6] (self-identified)
	Automated Wiki capability score [7]			May not be possible this year: needs significant work
G2b.1 We have best practice governance and resource management processes, and are recognised for such within the Wikimedia movement and the UK charity sector.	Progress on targets in the Hudson and Chapman governance reviews		All targets that we agree with completed and externally accredited
	Progress towards PQASSO 2		Complete all internal preparations for PQASSO 2 ready for external accreditation
	Progress towards clean annual report by external auditers		Clean annual report
	Level of external recognition		Narrative + 2/5 eval [16]
G2b.3 We have high quality systems to measure our impact as an organisation.	Progress towards full implemention of automated and manual tracking/measuring systems [8]		Narrative + 2/5 eval [16]
G2b.2 We have a high level of openness and transparency.	Transparency score [9] as measured by annual survey			Survey questions to be determined
	Transparency compliance [10] as measured by Govcom against published transparency commitments		Narrative + 5/5 eval
G2b.4 We ensure a stable, sustainable and diverse funding stream.	Number of separate donors
	Funds received from sources other than WMF fundraiser or FDC		£
	Proportion of funds from sources other than WMF fundraiser or FDC
	Proportion of funds from direct debits
G3.1 Access to Wikimedia projects is increasingly available to all, irrespective of personal characteristics, background or situation.	QRPedia codes scanned [11]			Baseline values to be determined before deciding on target
	QRPedia codes scanned [11] using a language other than English			Baseline values to be determined before deciding on target
	New readers enabled to access Wikimedia websites			Need to define more closely
G3.2 There is increased awareness of the benefits of Open Content.	Awareness score [12] in annual national survey of public opinion			Survey questions to be determined
G3.3 Legislative and institutional changes favour the release of Open Content.	Responses to EU and UK government policy consultations.	y	Narrative
	Involvement in EU and UK advocacy activities	y	Narrative + 2/5 eval [16]
G4.1 Technical communities with missions similar to our own are thriving.	Number of shared activities [12] with technology-based groups or organisations having similar goals to WMUK	y	At least two events
	Total Activity Units [13] in shared activities [14] with technology-based groups or organisations having similar goals to WMUK	y		Baseline values to be determined before deciding on target
G4.2 There are robust and efficient tools readily available to enable the creation, curation and dissemination of Open Content.	Uses [15] of the tools we host or support			Baseline values to be determined before deciding on target
	New tools we develop or help develop
G4.3 There are robust and efficient tools readily available to allow WMUK - and related organisations - to support our own programmes and to enable us to effectively record impact measures.	Uses [15] of the tools we host or support			Baseline values to be determined before deciding on target
	New tools we develop or help develop
G5.1 A thriving set of other Wikimedia communities	Funding to support other chapters and Wikimedia groups	y	£
	Activities for or jointly with other chapters and Wikimedia groups		At least 3 events in total (including G5.2 and G5.3 events)
	Total Activity Units [13] in shared activities [14] with other chapters and Wikimedia groups			Baseline values to be determined before deciding on target
G5.2 An increased diversity of Wikimedia contributors	Activities specifically directed to supporting the diversity of other chapters and Wikimedia groups	y	At least one event
G5.3 Wikimedia communities are skilled and capable.	Activities specifically directed to help train or to share knowledge with other chapters and Wikimedia groups	y	At least one event