User:AndrewRT/Five year plan

Sandbox for creating a summary goals for the 2012_Five_Year_Plan along the lines of the Wikimedia Strategic Plan

Intention is for these targets to be SMART - i.e. Specific Measurable Achievable Realistic and Timed

Five overall targets

1. Links with partner organisations established in the UK are key to the delivery of our mission. We aim to have partnerships with 1% of potential partner organisations - 170 in total - in all six main sectors.
2. In order to effectively contribute to these partnerships we need to have significant secure and independent income. To this aim we target income of £7.5m, with at least 50% derived from outside the annual fundraiser.
3. Strong links with our base in the Wikimedia communities including both editors and readers. We aim to have grown to 4,000 members including at least 1,000 editors.
4. We will become established as a significant contributor to public policy and public debates on issues related to our work.
5. Our governance standards will match best practice for an organisation of our intended size and prominence.

Partnerships

How many potential partners are out there?

• 305 Universities that use UCAS
• 6,786 Secondary schools plus 220 Further Education colleges funded by the SFA
• 5,502 Libraries (2009 figure)
• 2,389 Archives (2009 figure)
• 1,795 museums accredited by the MLA (2009 figure)
• 97 Professional Associations

Total - 17,095

Income

2011 - £1m. 7.5x growth in five years equates to an annual increase of 50%.

This equates to £44,000 per partnership which is a good "war-chest" to be starting with

Community base

• 15,000,000 regular readers
• 4,000 registered users on en-wp (ish)

Note a lot of editors will never want to join a "real life" (and real name) community so 1,000 editors (25% penetration) is a fairly ambitious target. The balance of 3,000 is only 0.2% of regular readers - by comparison the National Trust manages to sign up 5% of visitors to its sites as members.

Public policy

This includes:

• New technology
• Copyright law
• Public data

"Significant contribution" means being involved in all major formal consultations plus being recognised as a major contributor (i.e. having a seat around the table in the relevant debates)

Governance

Once the prominence and size is established all else should follow with adoption of best practice.