Project Metrics

This is a set of draft metrics which we can apply across various areas of work. The idea is to define metrics for the kinds of projects defined in the 2012 Activity Plan which can be applied across different projects and different work areas. It is not intended to perfectly encapsulate every aspect of a project's impact, just a first stab at measuring what we do. Also, it is not intended to measure for the performance of the chapter so things about the health of the whole organisation are excluded.

Participation

• Number of people participating (existing Wikimedians vs others)
• Number of people editing Wikipedia for first (or nearly first) time
• Number of those editing for the first time who subsequently edit again after conclusion of the event
• Gender balance of participants

Content

• Number of project articles improved
• On-wiki measures of quality improvement (e.g. new stubs created, improvements in article quality rating)
• Number of files released onto Wikimedia Commons
• Use of files on Wikimedia projects

Satisfaction

• Average audience "Would recommend" score on 5-point scale
• Presence of project review document including stakeholder feedback

Communication

• Amount of press coverage, blog posts, social media activity