2012 Activity Plan
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This is in draft - please contribute below. It must be completed, adopted by the board and submitted to the Wikimedia Foundation by 23:59 on Friday 30 September |
[Introduction - contractual context; compsrison to prior year's method; explain the context, outline the extent to which it is a firm commitment or can be changed]
Wikimedia UK's main source of income is the annual Wikimedia fundraiser, in which fundraising banners are placed on Wikipedia and other sites. Our participation in this is governed by the Wikimedia UK Fundraising Agreement with Wikimedia Foundation.
In 2010 Wikimedia UK raised £567,296.81 via the fundraiser, and slightly over half of this amount (after accounting for fundraising costs) was passed to the Wikimedia Foundation. The Foundation reserves the right to review our activity plan if the total expenditure funded from the Wikimedia Fundraiser, less any international programme budget line, is more than £425,427.60. [1]
Income
- One-off Donations received from 2011 Wikimedia fundraiser : £805,000
- Direct Debit donations total for year 2012: £83,000
- Gift Aid received during 2012: £110,000[2]
- Membership subscriptions: £3,000
- Subtotal - voluntary income
- £1,001,000
- Interest income
- £10,000
- Fundraising costs
- (£50,000)
- TOTAL
- £961,000
Income is projected to increase compared to the 2011 fundraiser due to;
- donors becoming increasingly familiar with Wikimedia projects as needing financial support
- better focused fundraising work as a result of testing by the Wikimedia Foundation and Wikimedia UK
Wikimedia UK now accepts Direct Debit donations and will solicit these via the annual fundraiser and through other methods. If we succeed in our application for charitable status, we will also be eligible for Gift Aid on donations.
Fundraising costs represent;
- Payment processing costs
- Costs of sending follow-up thank you mailings
International Programmes
- Grant to Wikimedia Foundation
- £500,000
The grant from the UK covers the cost of the servers and the central administration of the Wikimedia Foundation. Wikimedia is a global movement and Wikimedia UK also contribute funds for the benefit of other countries whose fund raising ability is more challenging than it in the U.K.
[Global South argument, UK raises more money but needs are less cf India, for example]
Staff
Chief Executive
- Salary, payroll costs
- £62,000
[just recruitment chief exec, Jon Davies; role is vital in ensuring that the chapter meets its strategic priorities of professionalising for donors, members, volunteers, public face etc plus acheives full vision; set out number of universities, musuems etc per growth paper]
Office Manager
- Salary, payroll costs
- £33,000
[currently a temporary role but, planning to make permanent. Fundamental part of the professionalisation of the chapter; need to open office near London as a base for the community and as a base for the chapter]
Events Manager
- Salary/Fee
- £35,000
- Event costs
- £15,000
[could be contract or employed; intention is to run three GLAM-WIKI style events in 2012; these are vital for setting the seeds of future collaborations and building a culture where we engage with our key partner organisations]
[note structure tbd in consultation with new CE]
Communications
- Salary/Fee
- £16,000
[huge media interest in what we do; also vital need to improve quality of communications with donors, volunteers, partner organisations and other supporters]
[note structure tbd in consultation with new CE]
Developer
- Salary/Fee
- £20,000
[various needs including maintaining the WMUK websites and email systems (including the donation site and QRpedia), and developing MediaWiki to support the global projects and general wiki community. Expected to be contract work, rather than a single employee.]
Fundraiser
- Salary/Fee
- £25,000
[developing fundraising programmes, implementing the Wikimedia fundraiser, appeals, trust and corporate fundraising appeals]
Outreach
General outreach expenses;
- Train the Trainers Programme
- £20,000
- Outreach merchandise & publications
- £5,000
- Extended Reach programme
- £10,000
To support outreach projects in Scotland or Wales, or aimed at increasing womens' participation in the Wikimedia movement, or involving any minority ethnic or linguistic community in the UK, which might not otherwise be funded.
Cultural sector =
- Technical development to support cultural outreach
- £80,000
- GLAM-Wiki Conference Autumn 2012
- £15,000
- Wikipedians in Residence
- £30,000
- Digitization
- £20,000
- World Wars I and II project; £40,000
University and Academic sector
- Freshers Fairs
- £10,000
Includes Freshers Fair stall booking, volunteer expenses
- Wikipedians in Residence
- £15,000
Enabling participation
Grants programme
- Project grants
- £10,000
We will expand our existing Microgrants and Macrogrants programme and support members of the community to propose initiatives they want to take forward.
- Travel grants
- £10,000
We will continue to provide financial support for individuals, from the UK and the rest of the world, to participate in Wikimedia events like Wikimania.
Administrative Costs
- Board costs
- £10,000
- Legal fees
- £15,000
- Accountancy fees
- £10,000
- Annual Report
- £5,000
- Office rent & equipment
- £20,000
[note these are all inclusive of VAT]
[board does most of work by email and phone however face to face meetings are vitally important to making sure that the right strategic decisions are made; the board works together well etc. costs comprise travel, meals and accommodation]
[legal fees - budgetted as per last year to cover follow up from charity application, plus risk of getting sued for WP, fundraiser agreement etc etc]
[accountancy fees cover annual accounts and audit, quarterly management accounts and additional consultancy work on financial systems and controls]
[finally, yes I know it doesn't add up!]
Reserves
[12 months required]
[how much brought forward?]