2010 Fundraiser/Update Email
We should email the people who contributed to the 2010 Fundraiser - we have about 30,000 email addresses on file from that. The advantages of contacting them are:
- It's nice to say thank you
- We can remind people what they've achieved
- We can give them an opportunity to find out more about what we're up to & how they can get involved
- We will probably want to contact them again about other WMUK projects and possibly the 2011 fundraiser, best to start a dialogue now.
- Email lists age rapidly and we should find out what state ours is in 6 months after people donated
The plan is to send emails gradually via CiviCRM so responses can be managed. CiviCRM has HTML features we can make use of (while email clients only render basic HTML and then unreliably, we can still produce something fairly professional-looking.
Please feel free to propose drafts, comment on or edit on existing drafts, etc etc. Do bear in mind that most donors will not be editors, have limited understanding of the Foundation and the Chapter, and probably only know about Wikipedia rather than other WMF projects.
Copy - Chris K initial draft
Dear {contact.first_name},
THANK YOU for keeping Wikipedia free for the last 6 months.
Every day, millions of people turn to our 3,600,000 articles for the information they need. And it is thanks to your help we're able to do that.
It's truly remarkable that the world's leading reference work is written entirely by volunteers, and kept running solely by donations. There isn't a single advertiser, shareholder or corporate sponsor anywhere near it. That's because of the very generous donation of AMOUNT you made last Autumn to the Wikimedia fundraiser.
Thank You.
Roger Bamkin Chair, Wikimedia UK
PS. To learn more about the work your donation has made possible, please do have a look at the Wikimedia Foundation's website: http://wikimediafoundation.org
and also at the work we're doing here in the UK at: http://uk.wikimedia.org
