2012 Activity Plan

This is in draft - please contribute below. It must be completed, adopted by the board and submitted to the Wikimedia Foundation by 23:59 on Friday 30 September

[Introduction - contractual context; compsrison to prior year's method; explain the context, outline the extent to which it is a firm commitment or can be changed]

Wikimedia UK's main source of income is the annual Wikimedia fundraiser, in which fundraising banners are placed on Wikipedia and other sites. Our participation in this is governed by the Wikimedia UK Fundraising Agreement with Wikimedia Foundation.

In 2010 Wikimedia UK raised £567,296.81 via the fundraiser, and slightly over half of this amount (after accounting for fundraising costs) was passed to the Wikimedia Foundation. The Foundation reserves the right to review our activity plan if the total expenditure funded from the Wikimedia Fundraiser, less any international programme budget line, is more than £425,427.60.

Income

One-off Donations received from 2011 Wikimedia fundraiser

£751,000

Direct Debit donations total for year 2012

£83,000

Interest income

£10,000

Membership subscriptions

£3,000

Fundraising costs

(£50,000)

TOTAL

£797,000

Income is projected to increase compared to the 2011 fundraiser due to;

• donors becoming increasingly familiar with Wikimedia projects as needing financial support
• better focused fundraising work as a result of testing by the Wikimedia Foundation and Wikimedia UK

Wikimedia UK now accepts Direct Debit donations and will solicit these via the annual fundraiser and through other methods.

Fundraising costs represent;

• Payment processing costs
• Costs of sending follow-up thank you mailings

International Programmes

Grant to Wikimedia Foundation

£600,000

[contributes to global infrastructure - eg servers] The grant from the UK covers the cost of the servors and the central administration of the Wikimedia Foundation. Wikimedia is a global movement and Wikimedia UK also contribute funds for the benefit of other countries whose fund raising ability is more challenging than it in the U.K.

[Global South argument, UK raises more money but needs are less cf India, for example]

Chief Executive

Salary, payroll costs

£57,000

[just recruitment chief exec, Jon Davies; role is vital in ensuring that the chapter meets its strategic priorities of professionalising for donors, members, volunteers, public face etc plus acheives full vision; set out number of universities, musuems etc per growth paper]

Office Manager

Salary, payroll costs

£33,000

Office costs

£20,000

[currently have temporary role but, subject to ce, plannign to make permanent. Fundamental role in the professionalisation of the chapter; need to open office near London as a base for teh community, face of the chapter]

Events Manager

Salary/Fee

£35,000

Event costs

£35,000

[could be contract or employed; intention is to run three GLAM-WIKI style events in 2012; these are vital for setting the seeds of future collaborations and building a culture where we engage with our key partner organisations]

[note structure tbd in consultation with new CE]

Communications

Salary/Fee

£33,000

[huge media interest in what we do; also vital need to improve quality of communications with donors, volunteers, partner organisations and other supporters]

[note structure tbd in consultation with new CE]

Developer

Salary/Fee

£33,000

[various needs including hosting www.wikimedia.org.uk; mailing lists, wiki etc. and also to contribute to improvements in the global wikimedia technology]

GLAM Projects

Total costs

£280,000

[insert schedule from Fae; distinguish between high likelihood specific budget and low likelihood general budget]

Grants programme

Total costs

£20,000

Administrative Costs

Board costs

£10,000

Legal fees

£15,000

Accountancy fees

£10,000

[note these are all inclusive of VAT]

[board does most of work by email and phone however face to face meetings are vitally important to making sure that the right strategic decisions are made; the board works together well etc. costs comprise travel, meals and accommodation]

[legal fees - budgetted as per last year to cover follow up from charity application, plus risk of getting sued for WP, fundraiser agreement etc etc]

[accountancy fees cover annual accounts and audit, quarterly management accounts and additional consultancy work on financial systems and controls]

[finally, yes I know it doesn't add up!]

Reserves

[12 months required]

[how much brought forward?]