2009 Winter Fundraiser

This is curently in development - please help!

This page describes the plans for the joint winter fundraiser between Wikimedia UK and the Wikimedia Foundation. The Foundation will be putting banners on its projects asking for donations - donors from the UK will be given the choice of donating to us.

The legal framework for the fundraiser will be in the Chapter Fundraising Agreement

Also see Fundraising.

WMUK Lead

Tom Dalton (Head of Fundraising)

Fundraising back-end

To be developed by Tom Dalton, liaising with Tom Holden (ultimately responsible for the donations) and Mike Peel (technical aspects) with creative design by TBD?

• Current system is to have donations via Paypal; the donations page is at Donate.
• Need to have a substantially better donations page (using CiviCRM rather than a wiki page?), and form via PayPal
• Need to have a donors privacy policy
• Need to have sufficient details to follow up later to ask for Gift Aid (currently can't ask for Gift Aid declaration at the same time as the donations are received)
• Need to know where the donation is coming from (is it via the WMF projects, or seperate?)
• Need to write thank you emails
• Need to form a plan for handling repeat donations
• Way of easily subscribing donors to the newsletter if they want
• PayPal, cheques, bank transfers, money orders
• Easy way of becoming a member at the same time as donating? Need to decide how easy we want it to be.

Surrounding publicity

To be lead by Mike Peel, with assistance from <add your name here>?

• Blog post
• Twitter posts
• Press release? Highlight initiatives that would be funded
• Radio(/TV) interviews
• Radio/newspaper/magazine adverts (to be run later in the fundraiser, using funds from start of fundraiser?)

Use of funds

Under the Fundraising Agreement, Wikimedia UK must provide:

The Chapter will, within 4 weeks of signing the agreement, provide the WMF with a schedule of planned events, programs, and/or expenditures that the Chapter will be executing with the fundraising revenue. The schedule should have a brief description of the program, a projected time line, and a budget for each program. On the Chapter's Fundraising webpage, the Chapter will publish similar information about its programs, how donations are used, and ways to donate

When drafting the text of this schedule, it is important that we retain the flexibility to change plans if necessary. We must be careful that we do not create "designated funds", which the chapter is legally obliged to spend on a particular item. Given that the Agreement asked for "events, programs and/or expenditures", we retain the maximum flexibility if we specify expenditures only.

• GLAM-WIKI conference? Cost ~ £4,000?
• Funds for getting members to events to talk about Wikimedia - ~£1,000?
• Developer Drive? (bring developers together with new people + get them coding!) ~ £4,000?
• Hire professional services - legal, accounting, etc. - ~£3000?
• Purchase equipment for general use (computing/telephony/digitization equipment/video recording) ~ £5,000?
• ... (ideas from Initiatives/Proposals and Initiatives/Ideas?)
• 2010 AGM. £4000?
• Bi-yearly board meetings £500?
• If we've done everything else and have lots left over - buy a bus!