Strategy/Archive/Strategic goals
Strategic Goals
We have five Strategic Goals that fall within our Mission:
- G1 Develop educational Open Content
- G2 As a volunteer-led organisation, ensuring effective use of the resources available to us:
- G2.1 Develop, involve and engage WMUK volunteers
- G2.2 Use best practice governance and resource management processes
- G3 Reduce barriers to accessing educational Open Content
- G4 Encourage and support technological innovation
- G5 Develop, support, and engage with other Wikimedia communities
G1 Develop educational Open Content
This goal relates to the uploading of new content, the improvement of existing content, and our relationships with content-holding organisations that might be persuaded to release educational material. Potential editors and uploaders are the focus here.
Aim
- We will increase the quantity and quality of educational Open Content on the Wikimedia projects and other freely licensed resources.
Outcomes
- G1.1 The quantity of educational Open Content continues to increase
- G1.2 The quality of educational Open Content continues to improve
- G1.3 We are perceived as the go-to organisation by UK GLAM, educational, and other organisations who need support or advice for the release of educational Open Content.
G2 As a volunteer-led organisation, ensuring effective use of the resources available to us
In order to manage our resources, and ensure we support our volunteers effectively, we need a number of goals that relate specifically to WMUK and to those who volunteer to work with us.
G2a Develop, involve and engage WMUK volunteers
Volunteers are crucial to the effectiveness of Wikimedia UK. The WMUK volunteer community is a varying group of individuals that we do not need to define exactly, but by ‘WMUK volunteers’ we mean in this context people who are formally or informally associated with us in a volunteer capacity. Most but by no means all WMUK volunteers are UK based. For Wikimedia communities other than the WMUK volunteer community, see section 5 below.
Aim
- We will support our volunteers to allow them to contribute effectively and efficiently.
Outcomes
- G2a.1 We have a thriving community of WMUK volunteers.
- G2a.2 WMUK volunteers are highly diverse.
- G2a.3 WMUK volunteers are skilled and capable.
G2b Use best practice governance and resource management processes.
Aim
- We are seen as an organisation that uses best practice governance and resource management processes.
Outcomes
- G2b.1 We have best practice governance and resource management processes, and are recognised for such within the Wikimedia movement and the UK charity sector.
- G2b.2 We have a high level of openness and transparency.
- G2b.3 We have high quality systems to measure our impact as an organisation.
- G2b.4 We ensure a stable, sustainable and diverse funding stream.
G3 Reduce barriers to accessing Open Content
This goal addresses the various barriers that prevent readers and re-users from easily accessing Open Content. It covers ‘soft’ barriers such as lack of awareness and lack of organisational will as well as ‘hard’ barriers such as legal constraints and physical access difficulties. Potential readers and consumers of content are the focus here.
Aim
- We will work to reduce barriers by education, campaigning, and the elimination of physical access difficulties.
Outcomes
- G3.1 Access to Wikimedia projects is increasingly available to all, irrespective of personal characteristics, background or situation.
- G3.2 There is increased awareness of the benefits of Open Content.
- G3.3 Legislative and institutional changes favour the release of Open Content.
G4 Encourage and support technological innovation
This goal relates to our use of and support for technology, particularly software.
Aim
- We understand that with efficient use of technology we can significantly increase our own impact. But we want to go beyond that by supporting technical innovation more broadly to allow others in the Wikimedia movement and the Open Content sector to benefit as well.
Outcomes
- G4.1 Technical communities with missions similar to our own are thriving.
- G4.2 There are robust and efficient tools readily available to enable the creation, curation and dissemination of Open Content.
- G4.3 There are robust and efficient tools readily available to allow WMUK - and related organisations - to support our own programmes and to enable us to effectively record impact measures.
G5 Develop, support, and engage with other Wikimedia communities
This Goal relates to our support for communities other than our own community of WMUK volunteers (for which, see 2.1 above). Some of these other communities are outside the UK - such as other Wikimedia chapters and organisations - while others are UK-based but separate from WMUK (some local Wikimeets, special interest, language-based and ad hoc groupings). Finally, some communities are Wikimedia project-based (Wikipedia WikiProjects, Commons photographic competitions).
Aim
- We will work with other Wikimedia communities and organisations in an open way to facilitate shared learning across the entire movement. We will encourage and provide support to other communities to help them develop, diversify and thrive. We will play a leading role in sharing good practice and acting as a focus for debate.
Outcomes
- G5.1 A thriving set of other Wikimedia communities
- G5.2 An increased diversity of Wikimedia contributors
- G5.3 Wikimedia communities are skilled and capable.