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==='''Job Description'''===
Job Title: Head of Development and Communications
Job Title: Head of External Relations


Reporting to: Chief Executive
Reporting to: Chief Executive


Salary: £35,000 - 40,000 per annum depending on skills and experience
Line management: Communications and Governance Co-ordinator, Fundraising and Development Co-ordinator


Benefits: 25 days annual leave, Employer pension contribution
Salary: £40,000 - 45,000 per annum depending on skills and experience


Location: Central London
Benefits: 25 days annual leave + bank holidays, 6% Employer pension contribution
 
Location: Flexible working options available


==='''Purpose of the role'''===
==='''Purpose of the role'''===
The purpose of this role is to lead Wikimedia UK’s external relations, encompassing communications, marketing, fundraising communications and membership development. As a member of the Senior Management Team you will be involved in the overall development and success of the organisation, and will manage staff and budgets relating to external relations activities.  
Wikimedia UK receives around half our funding in the form of an annual grant from the Wikimedia Foundation, based in San Francisco, from whom we have recently secured an additional grant of £120,000 to develop our fundraising capacity over the next three years. We are therefore looking for an ambitious and creative fundraiser to fill a newly created senior management team role with responsibility for building and managing the development, fundraising and communications functions for the charity. You will play a leading role in Wikimedia UK’s activities to increase our profile and impact, through building better visibility for our work and a more diverse and sustainable income base.


==='''Communications Planning, Management and Reporting'''===
We are seeking a strategic thinker who will lead and organise our fundraising from individuals and trusts and foundations, contribute to wider income-generation activities, build the charity’s brand and presence and successfully manage the distribution of content across a number of channels and platforms. The successful candidate will be motivated by our vision and mission and enjoy working within a small, supportive, friendly and committed team.


*Lead the development of the charity’s communications strategy and crisis communications plan, incorporating input and feedback from stakeholders including staff, trustees and the wider Wikimedia community.
Wikimedia UK is an equal opportunities employer. We hold diversity and inclusion at the heart of our organisation and in this recruitment process. All qualified candidates are encouraged to apply, and we particularly welcome applications from potential candidates from traditionally underrepresented groups, such as those with protected characteristics as defined by the Equality Act.  
*Develop and lead the delivery of detailed media and communications plans for specific events, projects and programmes, working with other staff, trustees, volunteers and partners to ensure maximum publicity and reach for the charity.
*Manage the online public profile of Wikimedia UK, including the website, blog and social media channels
*Commission the production of online content, such as videos or podcasts, according to the priorities defined within our communications strategy and plans
*Lead on the creation and distribution of regular, targeted communications for key stakeholders including donors, members and volunteers
*Provide regular, timely and insightful reports on communications activities to the Chief Executive and report directly to the board of trustees as required.


==='''Marketing'''===
The organisation has an office in Southwark, however all staff are currently working from home. We are developing our plans to return to the office in late 2020/early 2021 if we consider it to be both safe and beneficial to do so, but with flexible working options in place.


*Lead on the development of Wikimedia UK’s brand and identity and act as an internal and external brand ambassador
'''Job Description'''
*Lead on the creation of publications about the charity - such as the annual Strategic Report - commissioning and managing external designers as appropriate
*Oversee the design and production of printed materials and merchandise, leading and managing the work of junior staff in this area
*Supporting and advising the programme team and other staff in the promotion of specific events, projects, partnerships or programmes


==='''Fundraising Communications'''===
'''Fundraising Planning, Management and Delivery'''  


*Lead the charity’s communications with individual donors, working with other staff to plan, write and deliver targeted email messages to supporters with the aim of increasing their engagement with us and securing ongoing donations.
* Play a key role in the development and delivery of the charity’s fundraising strategy, in close collaboration with the Chief Executive, Fundraising Coordinator and other stakeholders, such as the Development Advisory Board.  
*Oversee donor cultivation and care, ensuring all donations are appropriately acknowledged and recorded and that the potential to increase the charity’s income through Gift Aid is maximised.  
* Oversee and develop the Fundraising Co-ordinator - a new role, to be appointed in Autumn 2020 - whose work will focus on researching and writing applications for trusts and foundations, and supporting other development activities.
*Develop a fundraising communications plan, working closely with the Chief Executive and other staff to make the best use of existing channels and identify potential new communications channels for supporters
* Lead on the creation of action plans for specific areas of fundraising, including individual supporters and trusts and foundations
* Work with the Chief Executive to develop and deliver a cultivation plan for major donors to the charity (which includes anyone who makes a gift of £1000 or more).
* Work with the Chief Executive and Director of Programmes and Evaluation to identify priorities for funding, and develop targeted approaches to support these activities.
* Research funding sources and trends to help build a pipeline of potential funders, and to stay on top of major funding changes or trends.
* Build and maintain key internal and external relationships, and help to build relevant professional knowledge and influence within the wider team.


==='''Membership Development'''===
'''Communications Planning, Management and Delivery'''  


*Lead on communications with existing members, directing and supervising the work of other staff regarding member administration and support
* Play a key role in developing and implementing the charity’s communications strategies and plans - in close collaboration with the Chief Executive, the Communications and Governance Co-ordinator, and other stakeholders.
*Develop the organisation’s membership strategy, working with the Chief Executive, other staff and the board of trustees to determine future priorities and approaches with regards to charity membership and to lead their implementation
* Oversee and develop the work of the Communications and Governance Co-ordinator, who manages the online public profile of Wikimedia UK - including our social media presence and blog - on a day to day basis.
*Play a lead role in planning and managing the charity’s AGM, working with other staff, trustees and volunteers in the creation and delivery of this annual event.
* Work with the Chief Executive, other staff and external agencies to develop Wikimedia UK’s brand and visual identity, including the design and production of printed materials and merchandise.
* Ensure that the Wikimedia UK website (currently being redeveloped) is maintained and kept up to date, welcoming and informative, commissioning the production of online content as necessary.


==='''Press and PR'''===
* Support the Chief Executive and other staff and trustees to ensure that Wikimedia UK responds quickly and effectively to all media enquiries and opportunities, and work with the team to develop targeted campaigns around specific events, partnerships or policy issues.


*Act as the initial point of contact for any media enquiries, responding or directing the enquiry to another member of the staff or the Wikimedia Foundation as appropriate
'''Donor, Member and Volunteer Communications'''
*Build relationships with a wide range of  media, working proactively to secure positive coverage for the charity and developing targeted media campaigns around specific events, projects or public policy issues
*Support the Chief Executive and other staff and trustees to ensure that Wikimedia UK responds quickly and effectively to all external profile opportunities and threats


==='''Senior Management'''===
* Work with the Chief Executive and other staff on the creation and distribution of regular, targeted communications for individual supporters and other stakeholders including donors, members and volunteers.
* Supervise the work of the Communications and Governance Co-ordinator in relation to donor and membership administration and support, and the smooth delivery of the charity’s Annual General Meeting for members.


*Line manage the Communications and Governance Assistant, and other employees or freelance staff working within communications and/or fundraising
'''Senior Management Responsibilities'''
*Provide advice and support to the wider staff team and board of trustees on communications and other external relations issues
*Deputise for the Chief Executive as required; for example Chairing staff meetings or presenting to the board
*Attend all meetings of the Development Advisory Board - unless agreed otherwise with the Chief Executive - providing written and oral updates and reports as required.
*Attend board meetings as required, providing written and oral updates and reports as directed by the Chief Executive.


*Act as budget holder for the External Relations and Fundraising budget lines; working with the DFO and CEO to set budgets, ensuring spend is managed effectively and in accordance with organisational policies, and reporting on variances as required.
* Line manage staff within the Development and Communications team. This currently includes a Communications and Governance Co-ordinator, with plans to appoint a Fundraising and Development Co-ordinator in autumn 2020.
* Attend and contribute to Senior Management Team meetings and discussions, providing updates on development, fundraising and communications activities.
* Attend board meetings and subcommittee meetings as required, providing updates and reports as directed by the Chief Executive.
* Work with the Chief Executive and Director of Finance and Operations to plan and manage expenditure budgets related to fundraising and communications, and to plan and monitor revenue projections.
* Any other reasonable duties as directed by the Chief Executive.  


==Person Specification==
PERSON SPECIFICATION


==='''Experience'''===
'''Essential Experience, Skills, Knowledge and Behaviours'''


*Significant experience within at least one area relevant to the role, gained within a not-for-profit environment
* Demonstrable experience of fundraising within a not for profit environment, preferably with some experience of both trusts and foundations and individual supporters
*Wide-ranging experience of developing and delivering communications plans, including a track record of securing positive media coverage
* Experience of developing other staff or volunteers, whether in a formal line-management capacity or otherwise
*Experience of managing an organisation’s social media profile and content
* High level of planning, organisational, time-management and prioritisation skills
*Experience of managing and supporting staff and/or volunteers
* Excellent written communication skills, with the ability to adapt tone to suit different audiences and a strong attention to detail
*Experience of working within a Senior Management Team is desirable
* Excellent interpersonal and networking skills, able to build positive relationships with internal and external stakeholders and leverage connections
*Experience of budget management is desirable
* Effective software skills and the ability to learn and use new systems
*Experience of managing crisis communications is desirable
* A broad understanding of how different communications channels, including social media, can be used to develop a charity’s profile and impact
* A commitment to the aims and values of Wikimedia UK
* A high degree of flexibility, with the ability to work at both a strategic and hands-on level as the organisation requires
* An appreciation and understanding of issues relating to diversity, equity and inclusion


==='''Skills, Knowledge and Behaviours'''===
Experience in the following areas is not necessary, however a strong interest and capability towards taking on these tasks is essential:


*High level of planning, time management and organisational skills
* Managing staff
*Excellent written and oral communication skills
* Budget management
*Excellent interpersonal skills, able to work sensitively and effectively and to build positive relationships with all intermal stakeholders and external partners
* Developing strategies and action plans for yourself and others
*Good software skills, including web content management systems, word processing, spreadsheets, databases and preferably desktop publishing
*An understanding of, and sympathy with, the aims and values of Wikimedia UK, and of the open knowledge movement
*Flexible approach, with the ability to be a leader and a team player
*Able to identify and manage opportunities and risk
*An appreciation of the UK’s cultural and linguistic diversity
*An ability to work flexibly is desirable, for example to attend events or respond to press enquiries out of office/working hours


==How to apply==
==How to apply==
To apply for this position please send a cover letter and CV to katie.crampton@wikimedia.org.uk with 'Head of External Relations' in the subject line. All communications relating to this vacancy will be dealt with in confidence.
Please be in touch with our recruitment partner, Femke Vorstman at Prospectus, for more information about the role and process to apply. To arrange a briefing call, please email your CV to [[Mailto:femke.vorstman@prospect-us.co.uk|femke.vorstman@prospect-us.co.uk]] and reference this position.
 
Your formal application for this role will include your tailored CV alongside a supporting statement and a separate equal opportunities form. Your supporting statement should be no more than two pages and indicate how you meet the person specification, focusing on the following three areas:


In your cover letter, please give details of how you meet the person specification, drawing on your relevant experience and giving examples. Please also include how you heard about the role, e.g. Guardian advertisement.
# Your fundraising skills and expertise, including any formal or informal leadership experience
# Your communication skills, and any formal or informal involvement in communications activities within a non-profit environment
# Your commitment to what Wikimedia UK is trying to achieve through our work


The closing date for applications is midnight on Sunday 19th January, with first interviews to take place Thursday 23rd and Friday 24th January at our London offices.  
The deadline for all final applications is Wednesday 2nd September. We expect to hold first interviews during the week beginning 7th September, and second round interviews during the week beginning 14th September.


==Background information==
==Background information==

Revision as of 16:16, 14 August 2020

Job Title: Head of Development and Communications

Reporting to: Chief Executive

Line management: Communications and Governance Co-ordinator, Fundraising and Development Co-ordinator

Salary: £40,000 - 45,000 per annum depending on skills and experience

Benefits: 25 days annual leave + bank holidays, 6% Employer pension contribution

Location: Flexible working options available

Purpose of the role

Wikimedia UK receives around half our funding in the form of an annual grant from the Wikimedia Foundation, based in San Francisco, from whom we have recently secured an additional grant of £120,000 to develop our fundraising capacity over the next three years. We are therefore looking for an ambitious and creative fundraiser to fill a newly created senior management team role with responsibility for building and managing the development, fundraising and communications functions for the charity. You will play a leading role in Wikimedia UK’s activities to increase our profile and impact, through building better visibility for our work and a more diverse and sustainable income base.

We are seeking a strategic thinker who will lead and organise our fundraising from individuals and trusts and foundations, contribute to wider income-generation activities, build the charity’s brand and presence and successfully manage the distribution of content across a number of channels and platforms. The successful candidate will be motivated by our vision and mission and enjoy working within a small, supportive, friendly and committed team.

Wikimedia UK is an equal opportunities employer. We hold diversity and inclusion at the heart of our organisation and in this recruitment process. All qualified candidates are encouraged to apply, and we particularly welcome applications from potential candidates from traditionally underrepresented groups, such as those with protected characteristics as defined by the Equality Act.

The organisation has an office in Southwark, however all staff are currently working from home. We are developing our plans to return to the office in late 2020/early 2021 if we consider it to be both safe and beneficial to do so, but with flexible working options in place.

Job Description

Fundraising Planning, Management and Delivery

  • Play a key role in the development and delivery of the charity’s fundraising strategy, in close collaboration with the Chief Executive, Fundraising Coordinator and other stakeholders, such as the Development Advisory Board.
  • Oversee and develop the Fundraising Co-ordinator - a new role, to be appointed in Autumn 2020 - whose work will focus on researching and writing applications for trusts and foundations, and supporting other development activities.
  • Lead on the creation of action plans for specific areas of fundraising, including individual supporters and trusts and foundations
  • Work with the Chief Executive to develop and deliver a cultivation plan for major donors to the charity (which includes anyone who makes a gift of £1000 or more).
  • Work with the Chief Executive and Director of Programmes and Evaluation to identify priorities for funding, and develop targeted approaches to support these activities.
  • Research funding sources and trends to help build a pipeline of potential funders, and to stay on top of major funding changes or trends.
  • Build and maintain key internal and external relationships, and help to build relevant professional knowledge and influence within the wider team.

Communications Planning, Management and Delivery

  • Play a key role in developing and implementing the charity’s communications strategies and plans - in close collaboration with the Chief Executive, the Communications and Governance Co-ordinator, and other stakeholders.
  • Oversee and develop the work of the Communications and Governance Co-ordinator, who manages the online public profile of Wikimedia UK - including our social media presence and blog - on a day to day basis.
  • Work with the Chief Executive, other staff and external agencies to develop Wikimedia UK’s brand and visual identity, including the design and production of printed materials and merchandise.
  • Ensure that the Wikimedia UK website (currently being redeveloped) is maintained and kept up to date, welcoming and informative, commissioning the production of online content as necessary.
  • Support the Chief Executive and other staff and trustees to ensure that Wikimedia UK responds quickly and effectively to all media enquiries and opportunities, and work with the team to develop targeted campaigns around specific events, partnerships or policy issues.

Donor, Member and Volunteer Communications

  • Work with the Chief Executive and other staff on the creation and distribution of regular, targeted communications for individual supporters and other stakeholders including donors, members and volunteers.
  • Supervise the work of the Communications and Governance Co-ordinator in relation to donor and membership administration and support, and the smooth delivery of the charity’s Annual General Meeting for members.

Senior Management Responsibilities

  • Line manage staff within the Development and Communications team. This currently includes a Communications and Governance Co-ordinator, with plans to appoint a Fundraising and Development Co-ordinator in autumn 2020.
  • Attend and contribute to Senior Management Team meetings and discussions, providing updates on development, fundraising and communications activities.
  • Attend board meetings and subcommittee meetings as required, providing updates and reports as directed by the Chief Executive.
  • Work with the Chief Executive and Director of Finance and Operations to plan and manage expenditure budgets related to fundraising and communications, and to plan and monitor revenue projections.
  • Any other reasonable duties as directed by the Chief Executive.

PERSON SPECIFICATION

Essential Experience, Skills, Knowledge and Behaviours

  • Demonstrable experience of fundraising within a not for profit environment, preferably with some experience of both trusts and foundations and individual supporters
  • Experience of developing other staff or volunteers, whether in a formal line-management capacity or otherwise
  • High level of planning, organisational, time-management and prioritisation skills
  • Excellent written communication skills, with the ability to adapt tone to suit different audiences and a strong attention to detail
  • Excellent interpersonal and networking skills, able to build positive relationships with internal and external stakeholders and leverage connections
  • Effective software skills and the ability to learn and use new systems
  • A broad understanding of how different communications channels, including social media, can be used to develop a charity’s profile and impact
  • A commitment to the aims and values of Wikimedia UK
  • A high degree of flexibility, with the ability to work at both a strategic and hands-on level as the organisation requires
  • An appreciation and understanding of issues relating to diversity, equity and inclusion

Experience in the following areas is not necessary, however a strong interest and capability towards taking on these tasks is essential:

  • Managing staff
  • Budget management
  • Developing strategies and action plans for yourself and others

How to apply

Please be in touch with our recruitment partner, Femke Vorstman at Prospectus, for more information about the role and process to apply. To arrange a briefing call, please email your CV to [[1]] and reference this position.

Your formal application for this role will include your tailored CV alongside a supporting statement and a separate equal opportunities form. Your supporting statement should be no more than two pages and indicate how you meet the person specification, focusing on the following three areas:

  1. Your fundraising skills and expertise, including any formal or informal leadership experience
  2. Your communication skills, and any formal or informal involvement in communications activities within a non-profit environment
  3. Your commitment to what Wikimedia UK is trying to achieve through our work

The deadline for all final applications is Wednesday 2nd September. We expect to hold first interviews during the week beginning 7th September, and second round interviews during the week beginning 14th September.

Background information

Equal Opportunities: Wikimedia UK has a commitment to achieving equality of opportunity in both services to our members and clients, and in the employment of people, and expects all employees and volunteers to understand and promote its policies in their own work.

Fire, Health and Safety: Wikimedia UK is committed to a healthy and safe working environment and expects all its employees to consider and integrate health and safety in all work activities.

Sustainable Development: Wikimedia UK is committed to the principles of sustainable development and all employees are expected, in so far as possible, to maintain work practices in line with the principles of sustainable development.

Continuing Professional Development: Wikimedia UK is committed to the continuing professional development of all its staff and volunteers. Employees are expected to develop learning plans in conjunction with their line manager in order to undertake training or other career development opportunities that they feel would develop their work and the operation of the Charity.

Data Protection: Wikimedia UK holds sensitive data on its members, volunteers, donors and those using its services. All employees are required to maintain an awareness of data protection responsibilities, and to execute all relevant duties with tact, discretion and due respect to confidentiality of clients, members and staff.

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