2014 Activity Plan/GLAM Outreach

Lead member of staff

Daria Cybulska with delegated support from Jonathan Cardy

Indicative budget amount

£10,000, allowing for a GLAMcamp or similar style event

Description and overall rationale

The aim of this programme area is extending the GLAM work through local and national events, lead by the GLAM Organiser and also resulting from initiatives from our volunteers and GLAM environment. We are also working with our community to find opportunities to improve content, secure material for open use, crosstrain editors. This is done through outreach activities, GLAMcamp-style events and partnerships with particular cultural institutions. We work to balance the GLAMs that are keenest to work with us against the geographic and subject preferences of our community.

Ultimately, we are working to improve the content of Wikimedia projects through partnerships with GLAMs, and increasing their awareness of open knowledge movement.

For 2013 plan, please see here.

We have also run GLAM-Wiki conference in 2013, page for which you can see here.

Timelines - i.e. what happens quarter by quarter

please add details

• Q4 - possible survey of the institutions we have worked with in 2014-15 to see how many have developed an understanding of openGLAM, changed their internal rules to make free content available, made declarations that they will make releases.

Success criteria and Metrics - overall and quarter by quarter breakdown if relevant

Goals

The quantity of Open Knowledge continues to increase:

• Images uploaded to Commons and text added to Wikipedia - as an indication aiming at 5000 images pa; 150,000 positive bytes added (GLAM stat tools & Wikimetrics)
  • This could be achieved via influencing GLAMs to use free licences and assist GLAMs to digitise, release content, run image uploads

The quality of Open Knowledge continues to improve:

• Images uploaded to Commons and text added to Wikipedia - Contributing to our global targets of quality for content (GLAM stat tools & Wikimetrics)

We are perceived as the go-to organisation by UK GLAM, educational, and other organisations who need support or advice for the development of Open Knowledge:

• Number of GLAM organisations with whom we have a live contact - we are counting the total repetitional score, target 200 (corresponding to about 20 institutions pa) (civi)
  • Operationally, this could be done by holding events with a particular organisation, running a project, or holding 2 events for GLAMs, bringing together 5-10 institutions each 50% of which go on to run a project with WMUK. These could be new contacts, or organisations we have worked with the previous years.

We have a thriving community of WMUK volunteers:

• Contributing to global targets of volunteer activity via GLAM Outreach events
  • Operationally we would aim at 4 events engaging with GLAM experts, e.g. curators and archivists, 4 editathons to focus on articles of high importance, run training sessions/editathons for volunteers

There is increased awareness of the benefits of Open Knowledge:

• Presence at external conferences and events in the GLAM sector - 3 in 2014 (event list/civi)

Operationally, we want to make sure that the following things take place:

• Work with WMF to enable monitoring of article quality improvement
• Ensure the program of GLAM events is diverse in both subject and location - 'At least 6 different topic areas covered by GLAM events' and 'At least 6 different locations outside London to have events'
• Promptly respond to requests for help from Wikimedians abroad for digital access to information in the UK - this can be captured as a successful story of increasing access to Wikimedia projects if the enquiries develop into an onward relationship.
• Three digital releases include non-UK information - The British Library partnership led to the release of early Canadian photographs, the York Museums trust involves access to a collection of early photographs on vulcanology and glaciers worlwide.
• Develop approaches to keep contributors engaged with the project - e.g. from the first British Museum editathon in 2010, all 10 are still active. We aim to run further tests to find the right approaches.
• Reactivation - Contact 100 inactive Wikimedians to invite them to GLAM events in their locale or in accordance with their interests, 20 to get involved (CiviCRM)

Risks

• Insufficient focus leads to poor impact.
• Not enough volunteers to support community events.