2012 Fundraiser: Difference between revisions
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Wikimedia UK will be participating in the 2012 fundraiser. Our draft objectives are: | |||
#Raise £1.4 million (including claimable Gift Aid) - 40% increase (subject to confirmation) (MP: £1.5 million would be a nicer number to aim for, and still well below growth rates so far.) | |||
#*Better optimised campaign with 10 tests before launch day - Find our “Brandon” | |||
#*Greater use of British editors as part of an international set of messages | |||
#*Review messaging to ensure ASA compliance | |||
#*Better use (and testing) of email communications | |||
#*Review results of experimental activity from 2012 (Direct Debits, text message giving, direct mail) | |||
#*Improve integration of other forms of giving (e.g. payroll, SMS, legacy) with the online fundraiser | |||
#Move all processes over to UK servers, with native technical support, in line with Foundation requirements | |||
#*Develop revised forms which will support further testing by July 2012 | |||
#*Fundraising data process to be revised & updated prior to audit | |||
#*Need to set up our own OTRS installation for responding to donor queries | |||
#Begin to integrate donors into Wikimedia UK’s other work | |||
#*Gather permissions for, and begin to implement, more frequent communications with donors who are interested in hearing from us. Good idea RB | |||
;Queries | |||
Queries | |||
Could we offer annual direct debits? Are there other donation mechanisms we could offer? | Could we offer annual direct debits? Are there other donation mechanisms we could offer? | ||
Suggestions | ;Suggestions | ||
In 2012 we lowered our total in order to maximise our direct debits and ensure continued funding. Are there other priorities? It could be “retaining editors”. I think we could work out ways that maximised our impact on our existing editors. RB | In 2012 we lowered our total in order to maximise our direct debits and ensure continued funding. Are there other priorities? It could be “retaining editors”. I think we could work out ways that maximised our impact on our existing editors. RB | ||
Revision as of 13:31, 13 April 2012
Wikimedia UK will be participating in the 2012 fundraiser. Our draft objectives are:
- Raise £1.4 million (including claimable Gift Aid) - 40% increase (subject to confirmation) (MP: £1.5 million would be a nicer number to aim for, and still well below growth rates so far.)
- Better optimised campaign with 10 tests before launch day - Find our “Brandon”
- Greater use of British editors as part of an international set of messages
- Review messaging to ensure ASA compliance
- Better use (and testing) of email communications
- Review results of experimental activity from 2012 (Direct Debits, text message giving, direct mail)
- Improve integration of other forms of giving (e.g. payroll, SMS, legacy) with the online fundraiser
- Move all processes over to UK servers, with native technical support, in line with Foundation requirements
- Develop revised forms which will support further testing by July 2012
- Fundraising data process to be revised & updated prior to audit
- Need to set up our own OTRS installation for responding to donor queries
- Begin to integrate donors into Wikimedia UK’s other work
- Gather permissions for, and begin to implement, more frequent communications with donors who are interested in hearing from us. Good idea RB
- Queries
Could we offer annual direct debits? Are there other donation mechanisms we could offer?
- Suggestions
In 2012 we lowered our total in order to maximise our direct debits and ensure continued funding. Are there other priorities? It could be “retaining editors”. I think we could work out ways that maximised our impact on our existing editors. RB