2012 Activity Plan

This is in draft - please contribute below. It must be completed, adopted by the board and submitted to the Wikimedia Foundation by 23:59 on Friday 30 September

[Introduction - contractual context; compsrison to prior year's method; explain the context, outline the extent to which it is a firm commitment or can be changed]

Wikimedia UK's main source of income is the annual Wikimedia fundraiser, in which fundraising banners are placed on Wikipedia and other sites. Our participation in this is governed by the Wikimedia UK Fundraising Agreement with Wikimedia Foundation.

In 2010 Wikimedia UK raised £567,296.81 via the fundraiser, and slightly over half of this amount (after accounting for fundraising costs) was passed to the Wikimedia Foundation. The Foundation reserves the right to review our activity plan if the total expenditure funded from the Wikimedia Fundraiser, less any international programme budget line, is more than £425,427.60.

Income

One-off Donations received from 2011 Wikimedia fundraiser : £805,000

Direct Debit donations total for year 2012: £83,000

Gift Aid received during 2012: £110,000

Membership subscriptions: £3,000

Subtotal - voluntary income

£1,001,000

Interest income

£10,000

Fundraising costs

(£50,000)

TOTAL

£961,000

Income is projected to increase compared to the 2011 fundraiser due to;

• donors becoming increasingly familiar with Wikimedia projects as needing financial support
• better focused fundraising work as a result of testing by the Wikimedia Foundation and Wikimedia UK

Wikimedia UK now accepts Direct Debit donations and will solicit these via the annual fundraiser and through other methods. If we succeed in our application for charitable status, we will also be eligible for Gift Aid on donations.

Fundraising costs represent;

• Payment processing costs
• Costs of sending follow-up thank you mailings

International Programmes

Grant to Wikimedia Foundation

£500,000

The grant from the UK covers the cost of the servers which keep Wikipedia and the other Wikimedia Foundation projects running. Wikimedia is a global movement and Wikimedia UK also contributes, via the Foundation, towards the growth of the Wikimedia movement in the Global South.

Toolserver

£15,000

Supporting the German-run Toolserver, which is widely used by the Wikimedia community to enable automated editing, statistics and other tools to keep Wikipedia running smoothly.

Staff

Please note that our staff structure is still under development. These needs may be filled by consultants, agencies, or contract positions.

Chief Executive

Salary, payroll costs

£62,000

We have recently appointed our first Chief Executive, Jon Davies. [His role is vital in ensuring that the chapter meets its strategic priorities of professionalising for donors, members, volunteers, public face etc plus acheives full vision; set out number of universities, musuems etc per growth paper]

Office Manager

Salary, payroll costs

£25,000

We currently employ a temporary Office Administrator but will seek to make a permanent appointment in the New Year. This role will deal with administration, correspondence, and the maintenance of our donor database.

Events Manager

Salary/Fee

£30,000

Our intention is to run three conferences and numerous smaller workshop events in 2012; these are vital for setting the seeds of future collaborations and building a culture where we engage with our key partner organisations.

Communications & Fundraising

Salary/Fee

£40,000

Wikipedia is an immensely high-profile project. As Wikimedia UK develops, we will need to communicate our existence, purpose and values with ever greater prominence. We will also need professional skills to increase the impact of our fundraising and to raise money from charitable trusts. These needs can be met by a mixture of full- and part-time posts and consultancy.

Developer

Salary/Fee

£20,000

Various needs including maintaining the WMUK websites and email systems (including the donation site and QRpedia), and developing MediaWiki to support the global projects and general wiki community. Expected to be contract work, rather than a single employee.

Outreach

General outreach expenses;

Train the Trainers Programme

£20,000

Outreach merchandise & publications

£5,000

Outreach Events

£15,000

Extended Reach programme

£10,000

To support outreach projects in Scotland or Wales, or aimed at increasing womens' participation in the Wikimedia movement, or involving any minority ethnic or linguistic community in the UK, which might not otherwise be funded.

Cultural sector

Technical development to support cultural outreach

£80,000

With international partners, we will develop technical tools (via the Toolserver or MediaWiki development) to support content donations by partner organisations and assess their impact.

GLAM-Wiki Conference Autumn 2012

£15,000

We will hold another GLAM-Wiki Conference to follow the successful initiative in Autumn 2010, to showcase and promote collaboration between Wikimedians and the cultural sector.

Wikipedians in Residence

£30,000

We will part-fund Wikipedian in Residence positions at partner institutions.

Digitization

£20,000

We will support the digitization and release under an open licence of cultural content, particularly where this content will be used in Wikipedia and other projects

World Wars I and II project

£40,000

University and Academic sector

University outreach events

£15,000

Includes Freshers Fair stalls, Campus Ambassador training events, and other activity with staff & students, including associated volunteer expenses & promotional gifts

Wikipedians in Residence

£10,000

We will part-fund Wikipedian in Residence positions at partner institutions.

General activities

Grants programme

Project grants

£25,000

We will expand our existing Microgrants and Macrogrants programme and support members of the community to propose initiatives they want to take forward. (Note: in previous years, funding for this activity came from the Opportunity Fund.)

Travel grants

£15,000

We will continue to provide financial support for individuals, from the UK and the rest of the world, to participate in Wikimedia events like Wikimania, Wikisym and GLAMcamp.

WikiConference UK 2012

WikiConference UK 2012

£5,000

Combining our Annual General Meeting with a series of presentations about the Wikimedia projects and chapter activities, following up on WikiConference UK 2011.

Administrative Costs

[note these are all inclusive of VAT]

Board costs

£10,000

The WMUK board does most of its work by email and phone, however face to face meetings are vitally important to making sure that the right strategic decisions are made;, the board works together well etc. The costs here comprise travel, meals, space for the meetings and accommodation.

Legal fees

£15,000

Budgeted as per last year to cover follow up from charity application, plus risk of getting sued for WP, fundraiser agreement etc.

Accountancy fees

£10,000

Accountancy fees cover annual accounts and audit, quarterly management accounts and additional consultancy work on financial systems and controls.

Annual Report

£5,000

Office rent & equipment

£20,000

Reserves

[12 months required]

[how much brought forward?]