2012 Fundraiser

Wikimedia UK will be participating in the 2012 fundraiser. Our draft objectives are:

1. Raise £1.4 million (including claimable Gift Aid) - 40% increase (subject to confirmation) (MP: £1.5 million would be a nicer number to aim for, and still well below growth rates so far.)
   • Better optimised campaign with 10 tests before launch day - Find our “Brandon”
   • Greater use of British editors as part of an international set of messages
   • Review messaging to ensure ASA compliance
   • Better use (and testing) of email communications
   • Review results of experimental activity from 2012 (Direct Debits, text message giving, direct mail)
   • Improve integration of other forms of giving (e.g. payroll, SMS, legacy) with the online fundraiser
   • Improve stewardship of donors (including at at higher value levels)
2. Move all processes over to UK servers, with native technical support, in line with Foundation requirements
   • Develop revised forms which will support further testing by July 2012
   • Fundraising data process to be revised & updated prior to audit
   • Need to set up our own OTRS installation for responding to donor queries
3. Begin to integrate donors into Wikimedia UK’s other work
   • Gather permissions for, and begin to implement, more frequent communications with donors who are interested in hearing from us. Good idea RB

Queries

Could we offer annual direct debits? Are there other donation mechanisms we could offer?

Suggestions

In 2012 we lowered our total in order to maximise our direct debits and ensure continued funding. Are there other priorities? It could be “retaining editors”. I think we could work out ways that maximised our impact on our existing editors. RB